Liquor policy

• Gambling Advertising Legislation Victoria Secret
• Gambling Advertising Legislation Victoria Warren
• Gambling Advertising Legislation Victoria Canada
• Gambling Advertising Legislation Victoria Virginia

The liquor policy team is responsible for:

• developing the overall liquor policy framework, preparing policy options and implementing policy decisions of the government
• developing liquor legislation and regulation
• supporting and facilitating stakeholder engagement and providing advice to the Minister for Consumer Affairs Gaming and Liquor Regulation on liquor issues.

For information about liquor licensing, refer to the Business licensing section of our website.

Gambling advertising on Victorian trains, trams, buses and taxis will be banned under a new plan from the Andrews government. Ladbrokes sports betting agency advertising at Flinders Street station. Federal, State and Territory legislation and regulations. Responsibility for the regulation and control of gambling is a Federal, State and Territory matter. It is best to contact the licensing body in your State or Territory for information about regulations relating to advertising of gambling products.

Gambling Advertising Legislation Victoria Secret

Gambling policy

The gambling policy team is responsible for:

• developing the overall gambling policy framework, preparing policy options and implementing policy decisions of the government
• developing gambling legislation and regulation
• supporting and facilitating stakeholder engagement and providing advice to the Minister for Consumer Affairs Gaming and Liquor Regulation on responsible gambling.

For more information on licensing, compliance, education, research and responsible gambling, refer to the Gambling section of our website.

The role of statutory agencies and positions

The Victorian Commission for Gambling and Liquor Regulation (VCGLR) (External link) is an independent statutory authority established under the Victorian Commission for Gambling and Liquor Regulation Act 2011. The VCGLR is responsible for regulating all forms of legalised gambling and liquor licence activities in Victoria. The VCGLR is responsible for regulating gaming machines, wagering, keno, interactive gaming, community and charitable gaming, bookmakers, public lotteries, trade promotion lotteries, gambling at the Melbourne casino and liquor licensing arrangements.

The Victorian Responsible Gambling Foundation (VRGF) (External link) is an independent statutory authority established in July 2012, that works to foster responsible gambling and reduce the incidence and impact of problem gambling on the Victorian community. The foundation funds services for people affected by problem gambling, community education to foster responsible gambling and research to ensure services and education are based on the best information available. For more information on licensing, compliance, education, research and responsible gambling, refer to the Gambling section of our website.

This paper reviews the growth of sports betting and the accompanying proliferation of sports betting advertising, with particular focus on its integration into sporting events and broadcasts. It draws on lessons from the advertising of other potentially harmful products, and synthesises research into gambling advertising and the promotion of sports betting.

Key messages

• Sports betting has grown substantially and is emerging as a significant contributor to problem gambling, especially among younger adult males.
  
• There is considerable community opposition to the prolific promotion of gambling through sport, especially related to potential negative impacts for children, adolescents, young men and problem gamblers.
  
• Research into the advertising of other harmful products suggests advertising increases uptake and consumption, especially in the adolescent starter market.
  
• Research into sports betting advertising suggests it can shape gambling attitudes, intentions and behaviours, and impacts most negatively on existing problem gamblers and sports bettors.

Gambling Advertising Legislation Victoria Warren

Sports betting has grown substantially and is emerging as a significant contributor to problem gambling, especially among younger adult males.

There is considerable community opposition to the prolific promotion of gambling through sport, especially related to potential negative impacts for children, adolescents, young men and problem gamblers.

Research into the advertising of other harmful products suggests advertising increases uptake and consumption, especially in the adolescent starter market.

Gambling Advertising Legislation Victoria Canada

Research into sports betting advertising suggests it can shape gambling attitudes, intentions and behaviours, and impacts most negatively on existing problem gamblers and sports bettors.

Gambling Advertising Legislation Victoria Virginia

The author would like to thank the Queensland Department of Justice and Attorney-General, which provided financial support for the study Promotion of gambling and live betting odds during televised sport: Influences on gambling participation and problem gambling. The author also acknowledges the contributions to that study and associated papers by Associate Professor Peter Vitartas, Dr Matthew Lamont and Dr Elian Fink.